Tag Archives: Smarter Artist

BUILD Your Experience for the Future|Starting NOW


By Dale Szewczyk

I-Dale Szewczyk (Sev-Check)-am the poster-child for this very post. As a writer who has the chops to make it and hasn’t as of yet, I can identify greatly, especially since I don’t have massive experience in many areas in writing that’s lucrative.

As of right now I have a little experience, but not like the pros. I don’t have fifteen to twenty years in medical, technology, business or journalism. And that’s just for starters. Many of the following writers do.

What I do have is a dream, ambition and the chops to do what it takes to make my dream happen sooner rather than later. Part of that dream also includes helping you guys out. I love helping folks out. Simon Sinek would say this is a chemical in the brain thing. Maybe, but I love helping out my brothers and sisters in ink.

As someone who still works a job that has a negative impact mentally and emotionally, someone who is a writer who is slowly making the dream come true, I want to help anyone else struggling to rise up. Or even if I just give some of you a boost in sales, great! One way or another I’m helping someone.

Today is all about you guys. Those of you featured here, and those of you who will benefit from these awesome books. That is enough out of me. Below I have the link to the books in the title and the cover, so click either to go to the Amazon page. Also, all the details about the books are from Amazon.



The Indie Author Powerpack

Get on the road to a successful self-publishing career! THE INDIE AUTHOR POWER PACK is the ultimate starter guide, chock-full of some of the best help around to boost motivation, productivity and sales.

This indispensable bundle – AVAILABLE ONLY FOR A LIMITED TIME – has over 1000 pages of solid tactics, proven strategies, and actionable advice you can use during each step of the publishing process, from content creation to production and distribution to marketing.

Tap into:
* expert methods for building story worlds, characters, and plots
* a psychology-driven model to shape stories into must-have “products”
* best practices for editing
* practical approaches to cover design, formatting and pricing
* optimized tips for selling fiction vs non-fiction
* short-term vs long-term marketing plans
* updated tactics for building platform and launching new books
* collaborative techniques for selling
* strategies for optimizing profit beyond the written word

These are THE SAME recently updated editions of popular titles you’ve heard of by industry names you trust. In fact, the authors have collaborated to bring you additional exclusive BONUS content you can access FREE!

Whether you’re a newbie or an indie expert, you’ll find plenty of insights here to help inform your career. THE INDIE AUTHOR POWER PACK includes the full versions of:

* WRITE. PUBLISH. REPEAT.: The No-Luck-Required Guide to Self-Publishing Success – Sean Platt & Johnny B. Truant

In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In WRITE. PUBLISH. REPEAT., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable, future-proof career with their writing.

* LET’S GET DIGITAL: How To Self-Publish, And Why You Should – David Gaughran

The internet has revolutionized every business it has come into contact with, and publishing is no different. These changes are handing power back to the writer. It’s up to YOU if you want to profit from them. With practical, hands-on publishing advice; best practices on editing, cover design, formatting, and pricing; and effective marketing strategies that won’t eat into your writing time or budget. And that’s just for starters…

* HOW TO MARKET A BOOK – Joanna Penn

Get to grips with marketing! Learn the values and marketing principles that will help your long-term career as a writer and encourage you to think more like an entrepreneur, while using short-term tactics to kick up immediate sales. Includes recommendations for branding, content marketing, social networking and working with the media. With methods to take you beyond the book into professional speaking, making money from other products and creating new opportunities.



Fiction Unboxed (Sequel to WRITE. PUBLISH. REPEAT.)

Wondering how to write a novel? Wondering how to outline your novel? We could give you tips … but we’ll show you instead.
An intimate peek into the process of writing a novel, from A to Z, with nothing held back.
Part hero’s journey, part crash course in storytelling by the modern mavericks of indie publishing, and the bestselling authors of Write. Publish. Repeat., Fiction Unboxed offers something that’s never been offered before: a naked look into two writer’s process as they wrote and published a book in 30 days, from scratch, in front of the world.
In 2013 Sean Platt & Johnny B. Truant wrote and published 1.5 million words (a Harry Potter series and a half’s worth of fiction). The next year they showed the world how they did it.

In May 2014, Johnny and Sean, along with their third partner David Wright, launched a Kickstarter campaign to see if their fans wanted to see how they wrote behind closed doors. They promised to start their newest project without knowing their story, characters, or even their genre, and publish the final draft before their 30 days were up. They promised to capture every email, every story meeting, and every word from every draft. They promised to show every molecule of their process, warts and all.

They had 30 days for their fans to green light the campaign. It fully funded in 11 hours. Fiction Unboxed is as revealing as it is inspiring, engendering new levels of creativity in and empowering readers and writers as much as it will entertain them. With actionable advice that will benefit any writer, this book is a true gem for anyone who loves a well told story.


“An Indispensable View of the Writer’s World”

“Invaluable Investment for the Self-Publisher’s Personal Library”

“A Book About Bravery”

Whether you’re writing a novel for NaNoWriMo, wondering how to write a novel in general, or just looking to spark your creativity as you embark upon an indie publishing career, this book is for you!



The Well Fed Writer


Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else interested in making a handsome living as a writer. Here’s the critically-acclaimed, quadruple-award-winning roadmap to hourly rates of $50-125+ – and a writing lifestyle most can only dream of – in the lucrative field of “commercial” freelancing!

Writing drives business. In the course of communicating with its customers and employees, an average corporation generates an enormous volume of writing. Yet, in today’s downsized business world, the catchword is outsourcing. Many companies are asking: “Why pay salaries and benefits when freelancers – offering a range of talent and fresh “outsider” perspectives – give us only what we need, and only when we need it?”

In TWFW, you’ll learn:

• What qualities you need to succeed
• Why now is a good time to get into the field
• How to build the foundation for your business (while working elsewhere…)
• How to develop a marketing mindset (minus the anxiety…)
• What kinds of projects you’ll be writing
• Where the work is and how to land it
• Who to call and what to say
• What to charge and how to get paid
• How to get hired again and again (even with less-than-brilliant writing ability…)
• What it takes to make $125 an hour and more

…and much more

With NO industry contacts, NO previous paid writing experience, and NO writing training, the author built a commercial writing business from fantasy to full-time in less than four months.

Have an unusual niche? Live in a small town? Need to start part-time? Terrified of “sales and marketing”? It’s all here. Follow this step-by-step blueprint for leveraging your background into a profitable writing practice that moves light years beyond “starving writing”!


Peter Bowerman, a commercial freelancer, seminar leader and business coach in Atlanta, Georgia since 1993, is the author of the original award-winning Book-of-the-Month Club selection, “The Well-Fed Writer,”its companion volume, TWFW: Back For Seconds (both self-published), and this compilation—all critically acclaimed “standards” on commercial freelancing. He detailed his self-publishing success (currently, 70,000+ copies in print and a full-time living since 2001) in The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, newly updated in late 2013 (www.wellfedsp.com).

Michael A. Stelzner, Author, Writing White Papers; Founder, Social Media Examiner: “When it comes to commercial copywriting, there is NOBODY I’d recommend more than Peter. His books have literally transformed the lives of tens of thousands of writers.”

Bob Bly, Copywriter, Author (75+ books), Secrets of a Freelance Writer: “Expanded and up-to-date, this is still the best advice on how to make more money writing for corporate clients I have ever read.”

Steve Slaunwhite, Copywriter, Author, Start and Run a Copywriting Business: “There’s more practical advice here than in any other book of its kind I’ve ever read.”

Marcia Yudkin, Author and Copywriting Coach: “Still far and away the best single source of information and inspiration for getting started as an independent writer for business clients.”

Nick Usborne, Copywriter; Author, Net Words: “The real nuts and bolts of HOW to live the six-figure writing life—without the hype and hysteria. Solid substance from cover to cover.”

Casey Hibbard, Author, Stories That Sell: “If you only invest in a one resource on commercial freelancing, make it this one. It will deliver 1000 times over in new business.”

Jennie Phipps, Editor & Publisher, Freelance Success: “Everybody wrangling words for a living ought to have this book on their shelves.”



Hey Whipple Squeeze This

The classic (and irreverent) bestselling guide to creating great advertising
Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

Creativity is still king, but this new edition contains:

Important new chapters and updates that bring Whipple into the new digital world
New content and examples for how to use social media and other emerging platforms
Illustrate what’s changing in the new world of advertising—and what isn’t
Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.



How to sell books by the truckload

Publication Date: February 26, 2014
If You’re Ready to Sell More Books on Amazon, You Must Read This One Now.

Also included, Bonus Book: How to double the amount of reviews you get on Amazon!

Do you know the secrets that can help you sell more books on Amazon?

This easy-to-use guide will walk you through step-by-step what you need to do to kick your book into high gear on Amazon.com

This book is a MUST for any author looking to get more sales and more exposure on Amazon!

Here’s what you’ll learn:
How to get top visibility for your book on Amazon
The secret tool you can include in your book to get hundreds of reader reviews
The secret to pricing your book on Amazon.com
How giving away your eBook using Amazon’s KDP program can actually help you boost sales
How to launch an eBook campaign, step-by-step
How to use keywords and book descriptions that will get you the most exposure
The secret categories on Amazon that will get you bigger sales, and how to find them
How to get your book ranked #1 in your category

BONUS: Free listings to book bloggers, fiction bloggers, and romance bloggers!
Includes hundreds of bonus resources!

DOUBLE BONUS: Includes a special discount coupon for a Publishers Weekly mention or review!



The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living

Want to get published? Do it yourself—and make a living from it!

Here’s the critically acclaimed, multiple-award-winning blueprint that built a full-time income from ONE book—now, newly updated and expanded!

WHETHER NEWBIE OR EXPERIENCED… New to publishing? TWFSP takes you step-by-step through every stage of your publishing success story. Seasoned pro? You’ll walk away with fresh tools and insights that’ll boost the profitability of your new and existing titles. Far from theoretical, TWFSP is One Big Case Study: the author’s own real-world success chronicle!

Even when you do, count on anemic royalties, 24 months to publication, giving up the rights to your book, and still doing most of the marketing yourself! Meanwhile, self-publishing has become easier, more viable, and more potentially lucrative than ever before.

In TWFSP, you’ll follow the author’s firsthand experience as you learn how to:

• Develop a “marketing mindset”—minus the anxiety!
• Create a book that turns heads and grabs eyeballs
• Find tons of reviewers anxious to publicize your book
• Get your books into bookstores and keep them there!
• Build a cash-generating web site that works 24/7
• Avoid the fickle (and largely ineffective) mainstream media
• Parlay one book into multiple income streams
• Separate the “Print-on-Demand” hype from reality
• Use social media to actually sell books (vs. waste time…) (NEW!)
• Maximize ebook profits four different ways (NEW!)

Most importantly, you’ll learn a radical new approach to book promotion, one that keeps you in control of events. The result: less anxiety, higher profits, and more fun!

Unlike most books on the subject, TWFSP focuses on “process” AND profits—and in the same engaging, irreverent style that’s made the “Well-Fed Writer” titles enduring standards in the field of high-paying commercial freelancing!

Peter Bowerman, veteran commercial writer, speaker and business coach, is the self-published author of the multiple-award-winning Well-Fed Writer (a Book-of-the-Month Club selection) and Well-Fed Self-Publisher titles. With over 70,000 copies in print, his books have earned him a full-time living since 2001. He has well over 30 years combined experience in sales, marketing, copywriting, publishing, and book-titling (www.titletailor.com).


Holly Payne, Author, Kingdom of Simplicity & 2011 Grand Prize Winner; Writer’s Digest Self-Published Book Awards: “Peter Bowerman’s TWFSP is perhaps the single most important factor in my winning a First Place Benjamin Franklin Award for Best First Book for “Kingdom of Simplicity.” I literally followed the book word for word. TWFSP is more than a book. It is a life-changing experience if you commit yourself to doing the work, and it’s absolutely helping to raise the standards of excellence in self-publishing.”

Echo Garrett, Co-author, My Orange Duffel Bag: “When we decided to self-publish “My Orange Duffel Bag” after 60 rejections and two agents, Peter Bowerman’s practical, out-of-the-box, fun-to-read and comprehensive guide on the subject was, by far, the best. Following his book’s advice, we subsequently sold 12,000 copies in six months, won eight awards, got the majors to distribute it, made it on CNN and several other media outlets, and eventually sold it to Random House for a six-figure advance at a mini-auction.

Dan Poynter, Author, The Self-Publishing Manual: “An unusual and unusually good book in the genre. Grounded in a philosophy of excellence, reinforced with solid training in sales and marketing fundamentals (“marketing-averse” authors, rejoice!), this book keeps up a lively, readable cadence, while delivering page after page of detailed how-to. Recommended.”

Penny Sansevieri, Author, Red Hot Internet Publicity: “Peter’s book is an extraordinary resource. Many books talk about how to get published but few address how to actually make money



The Hiding Place

“Every experience God gives us . . . is the perfect preparation for the future only He can see.”–Corrie ten Boom

Corrie ten Boom was a Dutch watchmaker who became a heroine of the Resistance, a survivor of Hitler’s concentration camps, and one of the most remarkable evangelists of the twentieth century. In World War II she and her family risked their lives to help Jews and underground workers escape from the Nazis, and for their work they were tested in the infamous Nazi death camps. Only Corrie among her family survived to tell the story of how faith ultimately triumphs over evil.

Here is the riveting account of how Corrie and her family were able to save many of God’s chosen people. For 35 years millions have seen that there is no pit so deep that God’s love is not deeper still. Now The Hiding Place, repackaged for a new generation of readers, continues to declare that God’s love will overcome, heal, and restore.

“A groundbreaking book that shines a clear light on one of the darkest moments of history.”–Philip Yancey, author, The Jesus I Never Knew

“Ten Boom’s classic is even more relevant to the present hour than at the time of its writing. We . . . need to be inspired afresh by the courage manifested by her family.”–Jack W. Hayford, president, International Foursquare Church; chancellor, The King’s College and Seminary

“The Hiding Place is a classic that begs revisiting. Corrie ten Boom lived the deeper life with God. Her gripping story of love in action will challenge and inspire you!”–Joyce Meyer, bestselling author and Bible teacher


kmwOutlining Your Novel Workbook: Step-by-Step Exercises for Planning Your Best Book

Learn How to Make Your First Draft Easy!

Award-winning author K.M. Weiland’s previous book, the bestselling Outlining Your Novel, showed writers how to embrace outlines in a way that makes the writing process fun, inspiring, and easy.

Now it’s time to put those lessons to use! Building upon the principles you’ve already learned, the Outlining Your Novel Workbook presents a guided approach to getting the bones of your story down on paper, identifying plot holes, and brainstorming exciting new possibilities.

Containing hundreds of incisive questions and imagination-revving exercises, this valuable resource will show you how to:

Create your own personalized outlining process

Brainstorm premise and plot ideas

Discover your characters

Choose and create the right settings

Organize your scenes

And so much more!

This accessible and streamlined workbook will empower you to create a powerful outline—and an outstanding novel. Start writing your best book today!


ssLeaders Eat Last

Why do only a few people get to say “I love my job”? It seems unfair that finding fulfillment at work is like winning a lottery; that only a few lucky ones get to feel valued by their organizations, to feel like they belong.

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled.

This is not a crazy, idealized notion. Today, in many successful organizations, great leaders are creating environments in which people naturally work together to do remarkable things.

In his travels around the world since the publication of his bestseller Start with Why, Simon Sinek noticed that some teams were able to trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives were offered, were doomed to infighting, fragmentation and failure. Why?

The answer became clear during a conversation with a Marine Corps general.

“Officers eat last,” he said.

Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What’s symbolic in the chow hall is deadly serious on the battlefield: great leaders sacrifice their own comfort—even their own survival—for the good of those in their care.

This principle has been true since the earliest tribes of hunters and gatherers. It’s not a management theory; it’s biology. Our brains and bodies evolved to help us find food, shelter, mates and especially safety. We’ve always lived in a dangerous world, facing predators and enemies at every turn. We thrived only when we felt safe among our group.

Our biology hasn’t changed in fifty thousand years, but our environment certainly has. Today’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organizations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety that separates the security inside the team from the challenges outside.

The Circle of Safety leads to stable, adaptive, confident teams, where everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities.

As he did in Start with Why, Sinek illustrates his ideas with fascinating true stories from a wide range of examples, from the military to manufacturing, from government to investment banking.

The biology is clear: when it matters most, leaders who are willing to eat last are rewarded with deeply loyal colleagues who will stop at nothing to advance their leader’s vision and their organization’s interests. It’s amazing how well it works.



Start With Why

“A powerful and penetrating exploration of what separates great companies and great leaders from the rest.”
-Polly LaBarre, coauthor of Mavericks at Work

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.


aerNo-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing

Quickly Learn to Write Vivid, Compelling and Honest Marketing Pieces

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet sincere and helpful sales copy.

Whether you’re a coach, author, financial advisor, B-to-B product manager or some other kind of professional who values trust, dignity and respect for clients, you’ll find a framework for setting down a solid first draft and then tweaking it into an effective selling tool.

This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.


  • The 5 inescapable components of a complete marketing presentation and another element that adds oomph whenever it’s appropriate
  • Why it’s essential to provide more information for shoppers, rather than less – and how to identify the facts customers need
  • 10 ways to make yourself and what you’re selling more credible
  • 21 no-hype writing techniques that make dull items much more desirable
    Dozens of illuminating examples (many structured as “before” and “after”)
  • 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers’ trust
  • 12 methods of fine-tuning your headline for greater reader intrigue and curiosity
  • How and why to tinker with your tone
    8 techniques for making whatever you wrote more direct, clear and powerful

This is a resource you’ll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.

Marcia Yudkin is the author of Meatier Marketing Copy, Persuading on Paper, 6 Steps to Free Publicity and 13 other traditionally published books, including a Book of the Month Club selection and another featured on “Oprah.” She has delivered commentaries on National Public Radio and landed publicity on page 1 of the Wall Street Journal.

As a copywriter, she works primarily with solo-professionals, service firms, authors, publishers, software entrepreneurs and information marketers.



How To Be A Well Paid Freelance Blogger

I got together with some other well-paid bloggers and hosted a series of five one-hour presentations about what it takes to land great-paying blogging gigs — not the $5 kind, but the ones that pay $100-$250 a post and more. In this ebook, you get to listen in on those conversations. Members of Freelance Writers Den got to listen to these chats live and asked us some great follow-up questions, so we’ve included those Q&A sessions as well, at the end of each chapter.